In 1980, Yushvaev was convicted of an unspecified violent crime and spent nine years in a Soviet prison camp, a fact revealed in a prospectus issued during Yushvaev's subsequent Business career.
Yushvaev became wealthy in the 1990s as the co-founder of the car dealership Trinity and as the founder of a dance club (Metelitsa) and casino in Moscow. Yushvaev then invested in Wimm-Bill-Dann, a dairy and juice company. The company was founded in 1995 and had its initial public offering in 2002. Yushvaev was the company's largest shareholder. In 2010, Yushvaev sold his 19.6% stake in the company to Pepsico for $1.1 billion. In 2013, Yushvaev and Zelimkhan Mutsoev purchased a 38% stake in Polyus Gold from Mikhail Prokhorov for $3.6 billion. He sold his stake in Polyus Gold in 2015. Yushvaev and Vladislav Doronin also invested $300 million in a large real estate project in Moscow.
According to Forbes, Yushvaev's net worth in 2017 was about $1.17 billion.