Horst Brandstaetter

About Horst Brandstaetter

Birth Day: June 27, 1933
Birth Place: Germany
Died On: June 3, 2015(2015-06-03) (aged 81)\nFürth, Germany
Birth Sign: Cancer
Occupation: Businessman

Horst Brandstaetter Net Worth

Horst Brandstaetter was bornon June 27, 1933 in Germany. Horst Brandstaetter, founder of toy-maker Playmobil, died in June 2015. At the time of his death, Playmobil was one of the world's largest toy companies, with $700 million in sales. While now famous for its two-and-three-quarter inch figures sold in thematic, Lego-esque kits, the company's origins were distinctly less whimsical. In 1876, a Brandstaetter ancestor founded the firm in Furth, Germany?then Bavaria?as a producer of ornamental casket fittings and locks. Family members later expanded to sheet-metal piggy banks, telephones and cash registers. Horst joined the family business, then run by his two uncles, in 1952 at age 19. He pressed for the aging business to think about entering new markets. Six years later, the company brought the hula hoop to Europe. The oil crisis of the 1970s made plastic scarce, and Brandstaetter asked a top lieutenant to develop a new toy that wouldn't require much of it. Together, he and that employee dreamed up the little figurines with hollow body parts that used less plastic. They hit toy store shelves in 1974. Brandstaetter stepped down from running Playmobil in 2000. The company's sole shareholder, he continued to go to the office daily right until his death. He is survived by two children.
Horst Brandstaetter is a member of Service

💰 Net worth: $1.1 Billion

2014 $1.5 Billion
2015 $1.1 Billion
2018 $1.1 Billion

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Biography/Timeline

1933

Horst Brandstätter was born on June 27, 1933 in Zirndorf, Germany.

1952

Brandstätter joined the family firm in 1952. His support of the Inventor Hans Beck allowed the company to begin production on what became the popular toy Playmobil, prototypes of which had been developed by Beck at the company. The 1973 oil crisis necessitated the creation of a toy whose production required little solid plastic; he had asked Beck for "the maximum amount of play value for the minimum amount of plastic".