Bob Hurley net worth and salary: Bob Hurley is an American businessman and entrepreneur who has a net worth of $100 million. Bob Hurley is best known for being the founder of Hurley International which is known for their surf apparel and accessories. The company was founded by Hurley, Bob Rowland, and Joe Knoernschild in 1979 when he was 23 years old. For five years he was a surf board shaper for other companies. In 1983 he formed Billabong USA but the license was not renewed in 1998 and in 1999 Hurley International was formed. Hurley International was sold to Nike in 2004 for an undisclosed amount. Nike announced that Bob Hurley would assume the role of interim CEO of Hurley International in 2012.