Born Juan Luis Londoño Arias, he is a reggaeton singer who has been honored with an MTV Millennial Award as well as a Latin Grammy nomination for Best New Artist.
He broke into the music scene with "Obsesión."
He released his debut album, Magia, in 2012. His second album, Pretty Boy, Dirty Boy, was released in 2015.
He was born to Luis Fernando Londoño and Marlli Arias in Medellin, Colombia. He has a sister named Manuela. He has dated model Natalia Barulich.
He was featured on the 2014 Elvis Crespo song "Olé Brazil."