Widely known for comprising one-half of the That Vegan Couple YouTube channel. He has garnered popularity alongside his wife Natasha for their vlogs pertaining to vegan cooking, leading a healthy lifestyle, yoga, and fitness.
He began his YouTube channel April 14, 2014. He had previously transitioned to a full-time vegan lifestyle in 2007.
He has helped his YouTube channel amass more than 120,000 subscribers. One of his most popular videos there, "Why we stopped eating Raw Till 4 | Freelee was wrong?," has earned more than 575,000 views.
He and his wife Natasha met when they were both 10 years old. They began dating at age 18.
He has collaborated with Gabbie Hanna on dietary vlogs.