Known simply as Lola, she is a singer-songwriter grown popular in her home nation of Uzbekistan. After debuting with the hit single "Muhabbatim" in 2003, she went on to release over half a dozen successful studio albums.
She originally began performing under the stage name Maya and would sing primarily in Russian.
In 2004, she made her acting debut in the film Sevinch. She has since gone on to star in films like Jodugar and Bu telba muhabbat yoxud Farhod va Shirin.
Born to Ravshanbek Yoʻldoshev and Gulnara Yoʻldosheva, she has two younger sisters, Anora and Asal, and one younger brother, Rustam. She married businessman Shohruh in 2005 and they had two children, Shahinabegim and Shohdiyor, before divorcing in 2011.
Her 2015 single "Koʻnikmadim" featured Rayhon G'aniyeva.