YouTube beauty enthusiast who is known for her eponymous YouTube channel. She has gained particular renown for her frequent beauty, make-up, and fashion posts that she relates to her own daily life.
She created her YouTube channel on July 6, 2010. She posted her first video there on August 16, 2010.
She has amassed more than 70,000 subscribers to her YouTube channel since its creation. One of her most popular videos there, "Mom Cuts OFF Daughters Long Hair!!!!!", has garnered more than 8 million total views.
She has featured her mother in a number of her YouTube videos.
She and fellow YouTuber Eva Gutowski are both known for their personally flavored beauty, fashion, and DIY-centric channels.