Founder and CEO of SB.TV, a UK online urban music channel, which became an innovative music and lifestyle media platform. He wrote a Business book called Self Belief: The Vision in 2013, which was a #1 bestseller its first week.
He was 15 years old when he founded SB.TV. His career took off in 2011 when he was the face of the Google Chrome ad that became searched more than a million times.
His company has featured interviews with high-profile artists such as Nicki Minaj and Jessie J, among others. He is also credited for bringing artists such as Ed Sheeran and Dizzee Rascal to mainstream attention.
He was born in Luton, England. He and his sister were raised by their mother Brenda.
He was named one of Richard Branson's Young Pioneers in 2012.