Professional crafter and creator of the Heidi Swap line of crafts and supplies. Her online empire includes a YouTube channel where she posts tips, tricks and instructions, her website which offers inspiration, wholesale products and her crafting blog as well as her popular Instagram and Pinterest pages.
She founded her company American Crafts in 1994.
She also produces the mental health podcast "Light the Fight" on which she and a therapist discuss issues surrounding suicide awareness
She's been married and has five children. In 2015 she lost one of her sons, Corey, to suicide.
She's also an event planner and designed Julianne Hough's bridal shower.