The business has basically been built on one slogan: Low prices you can trust. Just very, very low everyday prices.
Wiese owns a 44% share of Pepkor since becoming the chairman there in 1981 and starting out as an executive Director for the Retail store Pep from 1967 to 1973. Pepkor is a discount store in South Africa that was founded in 1965. Wiese owns various properties including a private game reserve in the Kalahari Desert and the prestigious wine Producer, the Lourensford Estate. Wiese is the 367th-wealthiest person in the world and the third-wealthiest person in South Africa. The Cape Town Sakekamer awarded with the title of Business Leader of the Year while the South African Council of Shopping Centres awarded him with the prestigious Pioneer of the 20th Century Award.
Under his leadership, Shoprite started out as a chain of eight supermarkets in Cape Town that was purchased for 1 million rand (equivalent to $122,000 USD) which grew into a multibillion-dollar Business due to various acquisitions and expansion strategies made in the first 30 years of operations. After playing a role in helping Shoprite acquire distributor Senta, Wiese started expanding his Business into franchising new locations for Shoprite department stores. He also purchased the struggling OK Bazaars from South African Breweries for one rand in 1997; inserting 157 supermarkets and 146 furniture stores to the company and adding jobs to the area. In 2011, Wiese's Shoprite stores were considered to be the sixth overall favourite brand, with a third-most valued brand in terms of community upliftment in South Africa. In addition to Shoprite, Wiese owns more than 1,200 corporate outlets under various names. Shares of Shoprite rose by 50% on the South African stock market from March 2011 to March 2012, with Wiese making a $1.5 billion profit.
As of August 2012, it was reported that Wiese owed SARS an estimated R2 billion in back taxes.
In April 2015, it was reported that Virgin Group and their private equity backers had sold 80% of Virgin Active to the South African investment firm Brait, owned by Wiese. The sale price will be £682 million for an 80% stake, valuing the Business at £1.3 billion, including debt, and the transaction should be completed in summer 2015, and the company will continue to operate under the Virgin Active brand.
As of August 2016, Wiese is also chairman and largest shareholder of Steinhoff International, a German-listed $22 billion furniture conglomerate.
Wiese had a net worth of US$6.8 billion, but as of December 2017 is reported to be worth only $742 million. He is the executive Director of South African Retail giant Shoprite (JSE: SHP). Wiese has been chairman of Invicta Holdings Limited since 2006. Wiese formerly was the 11th-most successful businessman in his chosen fields of industry (accounting, banking, Finance, consumer goods, fashion, and retail) and previously was the 69th-most successful person in South African history.