Brian France net worth: Brian France is an American executive who has a net worth of $1 billion dollars. Brian France graduated from the University of Central Florida and began working for the family business. His father, Bill France, Jr., was the CEO of NASCAR, a position which Brian France assumed in 2003. Bill France, Sr., founded NASCAR in 1948. Brian France is credited with increasing NASCAR's visibility by negotiating multiple television deals both domestically and internationally. NASCAR races are now the second most watched televised sporting events in the United States behind NFL games, and the entire extended-France family is worth billions of dollars. In addition to NASCAR, Brian France is also well known for the number of green initiatives that he has implemented in connection with NASCAR. These initiatives include introducing a cleaner burning ethanol blend fuel for use in all competing cars. He founded the Craftsman Truck Series in 1995, and was the first sports owner to negotiate a television contract that consolidated all television rights.