Barbara Bradley Baekgaard Net Worth

Barbara Bradley Baekgaard was born in the United States and, in 1982, she and her close friend and neighbor Patricia Miller noticed the drab state of women's travel bags. With $250 borrowed from their husbands, the two women began making handbags out of floral quilted cotton in Baekgaard's basement in Fort Wayne, Indiana. This business, named Vera Bradley after Baekgaard's mother, has since grown to sell half a billion dollars worth of handbags, luggage, and other accessories a year. Baekgaard is still involved in the design process and has put most of her shares in trusts for her family. She is also a member of the Indiana University Simon Cancer Center Development Board and a board member of the Vera Bradley Foundation for Breast Cancer.

Age, Biography and Wiki

Birth Place United States
Type Public
Traded as NASDAQ: VRA
Founded 1982
Founder Patricia Miller and Barbara Bradley Baekgaard
Headquarters Fort Wayne, Indiana, United States
Number of locations 160 (January 2018) 109 Full Line Stores + 51 Factory Stores
Key people Robert Wallstrom (CEO) John Enwright (CFO) Beatrice Mac Cabe (Chief Creative Officer) Kevin Korney (Chief Merchandising Officer) Stephanie Scheele (Chief Marketing Officer) Mary Beth Trypus (Chief Sales Officer)
Products handbags, luggage, fashion accessories
Revenue $454.6 million for the fiscal year ended 2/3/18
Net income $21.5 million, or $0.60 per diluted share (before charges), for the fiscal year ended 2/3/18
Number of employees Approximately 2730 as of January 2018

💰 Net worth: $210 Million (2023)

Some Barbara Bradley Baekgaard images



Vera Bradley is the name of an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia Miller in 1982. The Fort Wayne, Indiana company produces a variety of products, including handbags, luggage, and accessories. It is most recognized for its patterned bags.


Miller and Baekgaard were awarded the 1987 Entrepreneur of the Year Award for the state of Indiana byArthur Young/VENTURE Magazine.


The Vera Bradley Foundation supports breast cancer research at the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Indiana University School of Medicine Simon Cancer Center. Its biggest fund-raising event is the annual Vera Bradley Classic Women's Golf and Tennis Tournament in Fort Wayne, Indiana. Through October 2017, the Foundation has donated over $30 million to breast cancer research.