Born Helen Ruth Van Winkle, she became a Twitter, Vine and Instagram phenomenon under her Baddiewinkle handle. She was voted Instagrammer of the Year at the 2016 Shorty Awards.
Her great granddaughter, Kennedy, helped her open her Twitter account.
She has over 3.3 million followers on Instagram to go along with over 210,000 followers on Twitter. She appeared in the music video for LunchMoney Lewis's single "Ain't Too Cool." She became the spokesperson for Ice Electric Drink by Smirnoff for the Keep it Moving campaign.
She was born in Hazard, Kentucky. She married Earl Van Winkle and she has a son named David.
For the ALS ice bucket challenge phenomenon that occurred in 2014, she nominated Beyonce. In 2015, she was invited to the VMAs personally by star Actress and singer Miley Cyrus.