Founding partner and CEO of StyleCaster Media Group, he has been in advertising and marketing from the beginning of his career. He is also the co-founder of Sociocast Networks, a social intelligence platform.
He got his Bachelor's Degree in economics and political science and his Master's Degree in sports business at New York University.
He believes that Apple is one of the greatest brands of all time, because it brought style and well-functioning technology together. He believes that the world and its various brands are becoming more attuned to the importance of style.
He has three brothers named David, Yale, and Mark.
He was Vice President of Strategy and Business Development for LeBron James and LRMR Marketing before starting his own business.