Known as the founder of the beauty brand Sugarpill Cosmetics. She has gained popularity for her brand for the vibrantly pigmented nature of the makeup, and for being cruelty-free.
She previously ran her own punk fashion line called Shrinkle. She began working on Sugarpill Cosmetics in 2005.
She released her first collection for Sugarpill Cosmetics on Valentines Day 2010. Her beauty brand was featured as the official makeup for Hello Kitty's 35th anniversary.
She was born and raised in California.
She and Jerrod Blandino are both known for their own cosmetic brands.